Building a startup company and making it successful takes a lot more than just creating a great product. The grim reality is that 90% of startups fail. To give your startup the best chance of success, you’d also need to execute well in key areas such as acquiring funding and managing finance effectively, building a …
How To Craft a Winning Go-To-Market Strategy For B2B Tech Startups Read More »
For modern businesses, the website is the most critical marketing and sales asset. And the most important page on the website is the homepage. It’s the page that gets the most traffic. As such, it’s important for you to put some thoughts into how you design, message, and structure the homepage so that it delivers …
The B2B buying behavior has changed. Today’s B2B buyers rely mostly on web searches, vendor websites, social media, community sites, and peer recommendations to research for products and solutions. Rather than talking to your sales team to get info, they prefer to independently do their research before interacting with your sales team directly. To win …
How to build a demand generation program that fills your pipeline with qualified leads Read More »
Sending cold email is still one of the most effective ways to generate leads and fill your sales pipeline. Unfortunately, lots of people do a poor job at it. In recent years, my inbox has been bombarded with cold emails on a regular basis. Most of them are quite awful and annoying. Here are the …
How to write a B2B cold email that gets a response Read More »
One of the most effective ways to boost your business revenue is to optimize your website to maximize the conversion rate. A few changes to the words and layout could lead to a significant boost in the conversion rate. So before you go off and spend a ton of money on ad campaigns, I suggest …
Having a content marketing strategy is the most important part of doing marketing on the web. This is especially true in the B2B world where the sales cycle is long or if you’re selling services or high ticket items. Having interesting content is what helps you start that initial relationship with your prospects and keeps …
How to Develop a Content Marketing Strategy to Attract Leads and Boost Sales Read More »
The homepage is the most important page on your website. It also receives the most visits. Unfortunately, most businesses don’t put enough thoughts and efforts into designing and creating their homepages. Here are the common mistakes I see on most homepages: There are just too much stuffs thrown into the home page and it just …
How to Design a High Impact Home Page that Gets More Leads and More Sales Read More »
2012 should be an exciting year for small businesses. With so many low cost and high impact online marketing methods available, you can dramatically boost your business performances if you apply the best practices of these modern marketing methods and strategies. Just implement the following marketing initiatives and watch your business explode with profits! (1) …
Implement these 5 Marketing Intiatives to Jumpstart Your Business in 2012 Read More »
The buying cycle in the B2B space can be complex and long. Depending on the industry and business, the buying cycle could be a few months to a year or more. Furthermore, there could be multiple parties involved in the buying decision. As such, don’t expect visitors arriving on your website to be in the …
You could go broke spending tons of money on advertising if you can’t convert the visitors on your website into buying customers. Great copywriting is the key to turning website visitors into leads or customers. If you are not a writer, then you should hire a professional copywriter to write copy for your web content. …