Sending cold email is still one of the most effective ways to generate leads and fill your sales pipeline. Unfortunately, lots of people do a poor job at it. In recent years, my inbox has been bombarded with cold emails on a regular basis. Most of them are quite awful and annoying. Here are the …
How to write a B2B cold email that gets a response Read More »
The buying cycle in the B2B space can be complex and long. Depending on the industry and business, the buying cycle could be a few months to a year or more. Furthermore, there could be multiple parties involved in the buying decision. As such, don’t expect visitors arriving on your website to be in the …
If you have sales people working for you, it’s vital that you constantly feed them with high quality leads. With so many low cost and effective lead generation methods available, you shouldn’t have to ask your sales people to waste valuable time doing cold calling anymore. Their time is better spent on engaging with leads …