Category : Lead Generation

Email Marketing Lead Generation

How to write a B2B cold email that gets a response

Sending cold email is still one of the most effective ways to generate leads and fill your sales pipeline. Unfortunately, lots of people do a poor job at it.

In recent years, my inbox has been bombarded with cold emails on a regular basis. Most of them are quite awful and annoying.

Here are the reasons why they were bad:

  • Too much about them – The emails talked way too much about the awesomeness of their products and features without providing any context.
  • Too long – I don’t have time to read a novel in an email. Also, when it’s not well formatted, it gives me a headache just looking at the long email.
  • Too pushy – My time is precious. I have a tons of things on my plate that I am dealing with. So the last thing I want to do is to jump on a call and waste 30 minutes of my life talking to a stranger.

Now, I have also received a few cold emails that piqued my interest enough to get a response from me. What did they do right? Read on to find out.

Your cold email composes of 4 important components:

  • The subject line
  • The introduction
  • The benefits and social proof
  • The Call to Action

Also, it’s important to keep these points in mind:

  • Make it short and to the point
  • Make it personal – Do your research and find something that you can use to connect with the recipient on a personal level. If you come across as wanting to connect and help rather than trying to sell, sell, sell, you will have a much better chance.
  • Use plain text instead of HTML format – Plain text just feels more personal.

Alright, read on to learn how to write an effective cold email.

How to write a compelling subject line

In a sea of emails, your subject line must be clear and must pique the interest of the recipients in order to have a chance of it getting opened. Here are a few ideas you can test:

  • A promise to solve problem X or achieve X results using a new method or technology – People are always motivated to find better ways to solve a problem or to achieve a certain result. Examples are “Defeat fraud with big data analytics”, “Increase sales by 200% using this new email prospecting tool”, “An analytic tool built for financial analysts”, etc.
  • Your company + your prospect’s company (i.e. “Zendesk + Microsoft” or “Why Zendesk is perfect for Microsoft”)
  • Mention of your prospect’s competitor (How Salesforce is able to double their sales revenue in a month)

Hook them with your introduction

Alright, if your subject line does it job and get the recipients to open the email, your introduction must say something to hook them right away. You can skip the the part about introducing yourself as most people don’t really care who you are.

Instead, talk about the problem that your prospect is dealing with. To get this right, you must do your research and figure out what are the problems your prospects are struggling with.

You could ask a question like this:

Dear Eric,

Are you struggling with protecting your sensitive data on the cloud? Would like to hear about a new technology that automatically scans your cloud environment and protects you data?

You could also start with stating an interesting statistic, like this:

Dear Eric,

According to X report, nearly 75% of enterprise applications have security vulnerabilities that could cripple their business. What measures are you taking to eliminate security vulnerabilities in your applications?

Tell them how you can help and provide proof

Instead of talking about features, talk about the benefits your product provides, how it’s different from competitors’ solutions, and how your product has helped other similar companies.

Here’s an example:

Since 2010, our solutions have helped over 500 enterprises such as Cisco, HP, and Intel generate 3X more sales. Our solution is easy to use and can be setup in 15 minutes without IT’s help.

Invite the prospect for a 5-Minute Chat

Before you end your email, you should invite the recipient to a 5-minute exploratory call. Yes, only 5 minutes and nothing more. The mistake I see lots of people make is asking for a 30 minutes phone call, which is a big commitment. If I have never heard of you, there’s no way in hell I’m gonna give up 30 minutes of my precious time to talk to you. But if your email pitch is compelling, I wouldn’t mind to set aside 5 minutes to chat with you. So make the request simple and reasonable.

Give them an option to opt out

It’s important for you to be respectful and not come across as a spammer. So, give them an option to opt out by saying something like “If you’re not the right person to discuss about X, do let me know. I would also greatly appreciate it if you could direct me to the right person in your company that handles X.”

Follow up, Follow up

If you don’t get a response after your first try, don’t give up. Keep on trying. Send a 3-4 more followups, but trying testing different subject lines and introductions. 

 

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Lead Generation

How to build a successful B2B demand generation program

B2B marketers today have access to many tools and channels to drive demand generation.

In this post, I will share effective methods and tools I’ve used to build a successful B2B demand generation program.

One important point I’d like to stress is that before you start investing lots of money and efforts into building a demand generation program, make sure you’ve already achieved product-market fit!

I’ve worked with a few founders who had built great products, but failed miserably to grow their business because there were little interests in the market for their products. It doesn’t matter how great the product is. If it doesn’t solve a real problem that people care about, nobody’s gonna buy your product no matter how hard you try to twist their arms.

Why you need to define your ideal customer profile first

Before launching a marketing campaign, the first thing you should do is to define your ideal customer profile. Doing so will help you focus your marketing and sales efforts on generating the right kind of leads for your business.

The ideal customer is the type of customer that your company can have a sustainable and mutually beneficial relationship with. Your ideal customer profile should include these:

  • What problems or pain points do they have in their jobs?
  • What are the current solutions they are using to address these problems or pain points?
  • Are they actively looking for a better solution? What are the features/benefits that they care the most about in a new solution?
  • How will their jobs or lives change by using your product?
  • What are their job titles?
  • Which industries do they work in?
  • What are the sizes of their companies?
  • Where are they located?
  • Which conferences or industry events do they attend?
  • Which online blogs, publications, forums, Linkedin Groups, etc do they follow?

Improve and optimize your website

Now you have a good idea of the types of customers you want to target, the next step is to improve and optimize your website. Here are some tips to improve and optimize your website:

  • On the top of your home page, use a combination of headline, sub-headline, and descriptive texts to clearly explain what your business do, who can benefit from your product, and what are the key values/benefits your product provide to your target audience.
  • Show social proof – Social proof is important to establish your company as a trusted player in your space. You can show social proof by showing logos of well known customers, testimonials or quotes from customers and experts/influencers in your industry, and press mentions.
  • Have Call to Action Buttons at the right places – The Call to Action buttons should be prominent and placed at appropriate places throughout your site. What’s that next step you want your visitors to take? For visitors that are more ready to buy, your CTA buttons could be something like “Start a Free Trial”, “Request a Demo”, “Get Started”. For visitors that are still researching, you should offer compelling content and your CTA buttons could be something like “Download the White Paper” or “Read the Case Study”.
  • Make sure your site is optimized for mobile experience
  • Make sure your site loads fast

Create compelling and educational content for each stage of the buyer’s journey

Not everyone is actively looking for a solution. As such, you should create different content for different stages of the buyer’s journey.

Here are the types of content you need to create in order to attract your target audience to your site, regardless of where they are in their journey.

  • Blog articles – Blog articles are great for generating awareness and driving traffic to your site. You can write about issues and trends that are relevant to your target audience. The aim of the articles is to provide lots of informative and educational value. At the end of the blog post, you should include offers for a white paper, ebook, newsletter, or a webinar to get your visitors to engage with your site further.
  • White papers, ebooks, or guides – White papers, ebooks, or guides make great lead magnets. For them to be compelling, they need to have lots of actionable insights and information. Topics related to tools (i.e. 5 Tools to improve sales performance) or mistakes (i.e. 5 mistakes top recruiters make) have been proven to work really well.
  • Case Studies – Case studies are a great way to build credibility for your business. Whatever you need to do to bribe your customers (discounts, Amazon gift cards, etc) to get your favorite customers to help you, you should do it. The case study should tell a good story, and describe the challenges, the process the customer went about in finding a solution, and the benefits the customer received after implementing your solution.
  • Analyst reports – Being included in an analyst report such as Gartner can be costly, but it adds lots of credibility to your company. You can then promote these reports through various channels to generate leads.
  • Webinars – Depending on the space that you’re in, webinars can work really well in terms of getting your target audience to sign up and attend. Get an expert in your company or team up with a customer, partner, industry expert/influencer. Be sure to provide lots of educational content. You can run your webinars through popular webinar platforms such as GotoWebinar, Cisco Webex, On24 or you can have BrightTalk host and promote the webinar for you.

How to promote your content to generate awareness and leads

Now that you’ve created the necessary content, the next step is to promote those content to generate leads. You can use a landing page tool like Unbounce to easily and quickly create beautiful looking landing pages using their drag and drop tool. Another landing page tool that is quite good is LeadPages.

Here are the different methods/channels you can use:

  • Linkedin – Linkedin is perhaps the most effective channel for reaching targeted B2B audience. You can promote your content using display ads or the sponsored posts. I find the Sponsored Posts to be a lot more effective. Refer to your ideal customer profile worksheet and set up the targeting to include the relevant job titles, industries, company sizes, skills, etc. It’s recommended to segment your audience and create separate campaigns for different segments. You can segment by the job titles, industries, or skills.
  • Facebook – Facebook is incredibly effective for reaching B2C and B2B audiences. For B2B, using a combination of different demographic and interests targeting, you can effectively reach your target audience. Since a lot of people include their job titles in their profiles, be sure to use this targeting option. Find out which pages your target audience follow on Facebook (competitors’ pages, industry associations, industry experts or influencers, etc) and target people that follow these pages. You should also test using custom audience and lookalike audience.
  • Google Display Advertising – With Google Display Network, you have the opportunity to reach your target audience on high traffic sites like businessweek.com, Forbes, Entrepreneur.com, etc. The key to make this work is to combine the sites placement with the keywords targeting. For example, if you are promoting an ebook about advanced data analytics, then you can target sites like Forbes.com and show your ads only on content that is related to “advanced data analytics.”
  • Online publications that publish content related to your industry – Reach out to their media/ad manager and see what programs they offer. Most offer banner ads, newsletter ads, and content syndication. You can usually negotiate to do a trial for $2K – $5K. Some popular online publications that cater to IT/Tech audiences are: Techtarget.com, idgenterprise.com, stackoverflow.com
  • Tradeshows – Tradeshows are still an effective place to engage with your target audience. As they are expensive, you should be selective. Make sure you come prepared with collaterals and a demo, showing how your product works in action.
  • Quora – Quora is a popular Q & A site. Monitor the questions/discussions related to your industry and participate and offer your insights/perspectives accordingly. The key is to be helpful and refer people back to your blog if applicable. Quora also has an advertising program that you can test out.
  • Cold Email – Email is still the main channel of communication for B2B audience. The idea is to find email addresses of prospects that meet your ideal customer profile and establish a connection using email. You can use Linkedin, DiscoverOrg, Zoominfo to create your list. You may also use a tool like Rapportive to guess their email addresses. Start your email by asking them a question related to the problem your prospect is currently facing (i.e. Are you struggling with generating meaningful insights from your business data?). Next, explain what you do and mention companies that have benefited from using your product. Finally, end the email with an invitation for a short 10 minutes exploratory discussion or demo.
  • Direct Mail – Sometimes, it may be difficult to reach your target audience through digital channels. If that’s the case, you can experiment with send a postcard or a Fedex package to your prospect. This can be expensive, but if you’re selling to enterprise, it might be worth it.
  • Twitter – I’ve experimented with running twitter ads, but didn’t have much success. Twitter may work for some industries (marketing/sales tech, HR/Recruiting). You just have to test it out and see. But one thing you can do for sure if set up keyword monitoring using tools like Mention.net or Hootsuite. Anytime someone mentions the keywords related to your industry or business, it’s your opportunity to respond/engage and see if there’s an opportunity for a sales discussion or a partnership.
  • Account Based Marketing – Account Based Marketing is about identifying the accounts that are best fit for your business and focusing your marketing and sales efforts on these accounts. This approach can deliver good ROI if you’re targeting enterprise accounts. ABM involves doing one or more (usually more) of these things:
    • Personalized content and web experience
    • Running display ads and targeting key people from your target accounts. DemandBase and Terminus are the leaders in the account based advertising space.
    • Hosting dinners/events
    • Running email campaigns targeting people from your target accounts

How to track your performance

In order to know what’s working and what’s not working, you need to set up appropriate tracking codes for every ad you run. You can then check out the performance of each campaign, medium, or source in Google Analytics. To track your ad, create a UTM code for each ad or link. These are the parameters you need to provide to create your UTM code:

  • Campaign – The name of the campaign. It could be the title of the whitepaper, the name of the tradeshow, or the title of the webinar.
  • Source – Where are you promoting the ad (i.e Facebook, Twitter, Forbes.com, ABC newsletter, etc.)
  • Medium – The method to which you are showing your ad (i.e. email, cpc, display, guest blog,social media, etc)

Nurturing your leads until they are ready to buy

A majority of the leads that enter your marketing funnel are likely not ready to buy from you yet. It could be that they don’t yet have the budget or that they are still in the researching phase.

As such, it is important to nurture the relationship to keep your brand on top of their minds. If you can, it’s best to segment your list and have different nurture streams for different segments.

The key to successful nurturing is having great content, which includes blog articles, infographics, case studies, white papers, product demos, etc. You can also share 3rd party content that are high quality and relevant.

Questions?

I hope this blog post gives you a good starting point to guide you to developing your own demand generation program. There are lots of good resources on the web if you want a deeper dive. You may also drop me an email at NQPETER at gmail.com. I’m happy to answer any questions and share my experiences.

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Business Strategy Lead Generation

Apply these B2B Lead Nurturing Tactics to Convert Skeptical Prospects into Convinced Customers

lead nurturing best practicesThe buying cycle in the B2B space can be complex and long. Depending on the industry and business, the buying cycle could be a few months to a year or more. Furthermore, there could be multiple parties involved in the buying decision.

As such, don’t expect visitors arriving on your website to be in the “buy ready” mode right away.

The importance of doing Lead Nurturing

Since you already know that B2B buyers’ buying cycles could be long and complex, it’s critical for you to design and implement a lead nurturing program. By having a well thought out and well executed lead nurturing program, you will have a much higher success of converting skeptical prospects into marketing qualified leads.

Once the leads have been qualified by you, you could pass them to your sales team to close the deal. It is a lot easier for Sales to close the deal after the prospects have been qualified through a lead nurturing program.

Understand the different stages of the buying cycle

A typical B2B buying cycle has the following stages:

  1. Prospects become aware of the current problems or pain points as they occur in the day to day operations.
  2. Prospects begin researching for possible solutions. They could begin their research process by using search engines such as Google or by visiting vertical directories or websites/blogs/social media sites dedicated to their industries. This process could take a long time as the prospects want to gather as much information as possible. During this time, they will also discuss internally among the different decision makers and influencers.
  3. Prospects gather a list of possible vendors to talk to.
  4. Prospects request for quotes and proposals.
  5. Negotiate
  6. Choose a vendor
  7. Implementation

Before putting your prospect through a lead nurturing campaign, it is important for you to find out at which stage in the buying cycle each of your prospect falls in.

If you can gather enough intelligence information to know which stage of the buying cycle each of your prospect is in, you can send them through an appropriate lead nurturing campaign.

It is essential that you take into consideration the marketing channel you use to establish that initial contact. Did you meet them at a tradeshow? Did they come to your website from the search engine, or banner ad, or from a social media networking site? Or did someone refer them to you? Which keywords did they use to find your website?

By doing a thorough analysis, you can have a better understanding of the intent, motivation, and purchasing timeline of each of your prospect.

Capturing Visitors’ Contact Information

The lead nurturing process can only begin once the visitors indicate some level of interest to engage with you and have given you their contact information. By giving you their contact info, they have given you permission to engage with them.

But in order for the visitors to give up their contact info, you must provide them with a compelling reason to do so. There must be an exchange of value. A great way to do this is to offer the visitors that come to your website a free report, free E-book, or free white paper.

Your free offers must provide high value content that is designed to educate and provide insights that help your prospects somehow. Don’t just give something that is full of fluffs. Your reputation and credibility is on the line. If you can impress your prospects by demonstrating your thought leadership and expertise, they will trust you more and will be more willing to engage with you.

Additionally, your content should be relevant to your prospect and should sync with the stage of the buying cycle the prospect is in. A prospect that is very early in the buying cycle definitely has a different content interest than a prospect that is further along in the buying cycle.

I want to reiterate the importance of being able to capture your prospects’ contact information. If you’re going to spend all these money on promotions, tradeshows, and advertising, you don’t want those investments to go to waste. So, make all the efforts necessary to capture their contact info!

Below are a few examples of good landing pages that contain the form to capture the visitors’ contact info.

Infusionsoft landing page

Infusionsoft landing page

Sugar CRM landing page

Sugar CRM landing page

Landing Pages Best Practices

To compel the visitors to fill out the contact form, your landing page should contain the following elements:

  • A clear and compelling headline.
  • Some bullet points that convey the benefits and value propositions.
  • A compelling offer (Free E-Book or Free Trial).
  • A contact form.
  • A prominent Call to Action Button (“Start Free Trial” or “Get Instant Download”).

Additionally, your layout should be clean and professional looking.

How to Nurture Your Prospects

The nurturing process can be short or long. Just keep in mind that different buyers have different requirements, different budget constraints, and different timelines to implement a new solution.

It’s important to respect your prospects timeline. Your job in lead nurturing is to maintain the dialogue and continue to establish your expertise and thought leadership until the prospects are ready to buy. And they will need to replace their existing solution at some point down the road. If you do a good job of engaging them and nurturing them along the way, they will more likely to consider your solution when they’re ready to buy.

Here are the different methods you can use to continue the dialogue and engage with your prospects:

  • Send them any content (blog articles, videos, white papers, reports) that you think could educate them, inform them, and help them become more knowledgeable.
  • Send them case studies that are relevant to their businesses and industries. Case studies help to establish trust and credibility.
  • Invite them to a webinar in which you can do a demo of your product or share best practices. In addition, you can host a Q&A to give them an opportunity to learn more about your products or services without any sales pressures.
  • Give them a call to ask them if they need any additional information to help them make a decision.

The above activities could get quite complicated and tedious if you were to use a manual method. Nowadays, there are lots of powerful marketing automation and CRM solutions available that could automate a lot of the activities mentioned above. Popular marketing automation solutions for small businesses include Pardot, Hubspot, and Marketo Sparks.

Track and Measure the Activities and Behaviors of the Prospects

In order to make your lead generation process as efficient as possible, you should definitely track and measure the activities and behaviors of the prospects. How they behave when they are on your website, which pages they visit,  and whether or not the click on certain links, attend certain webinars can give you a lot of clues on their level of interests and intent.

By implementing a lead scoring system based on demographics data and behaviors, you could qualify the leads appropriately and only send the high quality leads to Sales. I’m sure Sales would appreciate you a lot more!

Continuously Refine and Fine Tune Your lead Nurturing Process

Your first cycle of doing lead nurturing may not yield the results that you want. The important thing to remember is that lead nurturing takes time and necessary refinements and adjustments to make it effective and powerful.

Along the way, you should get inputs and feedback from sales as well as members of the technical team and executive team. It should be a companywide team efforts.

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Lead Generation

10 Low Cost & Powerful Lead Generation Ideas to Flood Your Sales Funnel with High Quality Leads

Lead Generation ideasIf you have sales people working for you, it’s vital that you constantly feed them with high quality leads. With so many low cost and effective lead generation methods available, you shouldn’t have to ask your sales people to waste valuable time doing cold calling anymore. Their time is better spent on engaging with leads and closing sales!

So, here are some powerful and low cost lead generation ideas that are gonna rock your sales team’s world!

1. Get Targeted Leads with PPC Advertising

More and more people are relying on search engines like Google to search for solutions to their wants, needs, problems, or pains. When people perform a search on the search engine, they are actively looking for a solution or answer. As such the leads from the search engines such as Google are usually the most targeted and high quality.

So, it is vital to have a presence on the search engines. With PPC Advertising, you can have your ads shown to thousands of target audience within 30 minutes or however long it takes for you to setup your campaigns.

Here are some good practices to follow:

  • Bid on long tail keywords. Long tail keywords (keywords with 3 or more words) usually result in higher quality leads.
  • Start with exact match. Exact match ensure that your ads get shown for more relevant searches. Then cautiously experiment with phrase and broad matches to get more impressions. Be sure to use negative match to weed out irrelevant searches.
  • Write compelling ad copies. Use clear and concise words that convey the benefits of your products or services.
  • Don’t just send traffic to the home page. Instead, create a few landing pages and write compelling messages that are follow up on the messages mentioned on the ad copy.

2. Network on Twitter

twitter marketing for lead generationThere are all kinds of conversations and messages that are being broadcasted on the twitter sphere. Your potential customers could be tweeting about a particular problems they are having and they could be asking for guidances or recommendations.

Use the twitter advanced search feature to search for keywords (be sure to enclosed them in quotes) that are related to your products and services. Twitter will list all the twitter messages that contain that particular keyword. If you find someone that might be a potential customer, follow them, engage with them and try to help them out.

Be careful not to come out with a full blast promotion! Instead, try to engage, offer advices or insights, and build relationship. When the opportunity arises, you can send them to your website so that they can learn more about your business and services.

You can also use the services of Twellow.com and wefollow.com sites to find prospects or influencing figures in your industry to follow.

3. Linkedin for B2B

LinkedIn is a great social networking site to find B2B leads. Here are some ways to use Linkedin for lead generation.

  • Join groups that are related to your business and industry. Once you’re accepted to the group, it’s time for you to jump in and participate in the discussions. Once again, don’t begin selling and promoting right away! You should first listen to the conversations and contribute your ideas, thoughts, and insights. Establish your expertise and authority first then promote your business and services later.
  • If you want to target a certain company, leverage your networks and get them to refer you to your target prospect at that particular company.
  • Check out Linkedin Advertising – Linkedin has a pay per click advertising program that you can experiment with.
  • Create a page for your company on linked.com and share relevant news and articles that may benefit your target audience.

4. Write blog articles

Writing blog articles is one of the best ways to generate leads.You can use a keyword research tool and find “long tail” keywords that are related to your business. Keywords related to prospects’ problems or pain points are ideal. Be sure to follow SEO best practices to ensure you get good ranking on the search engines for your blog articles.

What can you blog about? Ideally, you would want to blog about topics that are relevant to your target audience.

  • Tips to solve your target audience’s pain points of problems.
  • Share industry news and updates
  • Book reviews
  • Interviews with thought leaders in your industry as well as partners and customers.
  • New products or services launch
  • Changes to your business or products/services

To make your blogging efforts more effective, you should encourage your readers to comments. Be sure to respond and engage with them promptly after they leave a comment. You should aim to add at least 1-2 fresh articles a week. If you don’t have the time, you can always hire free lancer writers to help out or you can also request guest bloggers to contribute.

Blogs are easy to setup and easy to maintain so there’s no excuse for not starting a blog!  WordPress is one of the most powerful and easy to use blog platform. You can use one of many free themes or you can purchase professional a wordpress theme from Wootheme or Studiopress for a low price.

5. Send Post Cards with a compelling offer

post card marketing for lead generation

Sending post cards to your prospects is an affordable and effective method of generating leads for your business. With an attractively designed postcard and a compelling offer, you can quickly generate awareness and interest among your prospects. Be sure to follow direct marketing best practices by creating an attractive design, strong benefits laden copywriting, and a compelling offer (free trials, new customer discounts, etc).

 

You can use the service of a post card marketing specialist such as Postcard Mania. Postcard Mania can help you design high impact post cards as well taking care of the full color printing and mailing of the post cards. You can use your own mailing list or get a targeted mailing list from them. They have mailing list for consumers as well as businesses in the categories and locations you want. Request for some FREE post card samples from Postcard Mania Now!.

6. Video Marketing is Hot

People love watching videos, especially if they offer entertaining or educational value. You should create some videos and upload them to Youtube. Again, try to come up with creative ideas that make your videos entertaining and educational and subtlely promote your business. Follow these video marketing tips below:

  • Keep your videos short (3-5 minutes).
  • Show your personality and be genuine. In other words, don’t be boring and rigid!
  • Teach, entertain, provoke.
  • Make sure you incorporate your main keywords in the title and description field after you upload your video on Youtube.

7. Get referrals from your clients, friends, and partners

Your current clients and partners could be valuable sources of leads for you. Be sure to ask them to introduce you to people they know who could be potential clients. Better yet, if your clients or partners regularly send out emails or newsletters to their subscribers, you could ask them to send out a short email to help introduce your business. You might want to offer them a meaningful gift for their efforts.

8. Join a local BNI Chapter

By joining a local BNI chapter, you and other business owners can help each other refer clients to each other. This has been a very cost effective lead generation strategy for many businesses. You’d have to attend meetings on a weekly basis. Each meeting usually has an agenda and also gives you the opportunity to educate and share with other members about your business. Check out the BNI website for more info.

9. Attend Networking events

There are professional networking events and conferences going on all the time. Look for events where there is a high chance of finding your target audience. Be sure to bring your business cards, dress to impress, and be actively talking and engaging with people.

10. Syndicate your content

Syndicating your content on free sites such as Scribd.com, Slideshare.net, Ssquidoo.com is a great way to get exposure for your business. You may also use paid content syndication services from sites such as netline.com, techtarget.com, and bitpipe.com. Make sure your content is high quality and provide educational value. A research report that is relevant and appealing to your target audience would be ideal.

Turn Your Website Into a Lead Generation Machine!

I’ve given you some powerful and proven lead generation tips that you could use to find hot leads for your sales team. After your prospects have heard about you, they will likely visit your website to learn more about you.

Now, it’s very critical that you have a professional looking website that is optimized for lead generation.

  • Make sure your website has a clean and professional look and feel and have important features that convey trust and credibility.
  • Make sure you have offers and call to actions sprinkled through your site. Call to Actions such as “Sign up for free Trial”, “Call Us Now for Free Consultation”, “Sign Up to Get Your Free Report”, “Fill out Contact Form to Get Quote” must be prominently placed on your webpages.

Got Any Other Lead Generation Ideas?

If you know of any other good lead generation ideas, please share below!

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