Business Strategy Internet Marketing

Unlock This One Key to Explode Your Business Growth and Success!

keys to business successWhat do companies like Apple, Nordstrom, Zappos, and Ritz Carlton have in common other than being very successful?

Do you know what makes them successful and the reasons why they are the most admirable companies?

It could be argued that there are lots of things that go into making a successful company. But from my observation, the key to business success that are embodied by these great companies is their abilities to deliver amazing experiences to their clients.

The amazing experiences could come from one or a combination of factors, including great products and incredible customer services. No matter how you do it, if you can delight your customers with amazing experiences, you will undoubtedly have them as loyal customers for life!

Furthermore, these loyal customers can help your business grow to unimaginable level through their referrals. It is known that a happy customer will most likely tell their friends and family members about his/her great experience.

I have seen many businesses that exist for the sole purpose of just making money. Most often than not, these businesses either go out of business or struggle to survive.

I know of many restaurants that fall into the above category. The owner thinks that he/she could just open a restaurant and expect customers to be coming in every night. First of all, most restaurants that I’ve been to serve lousy food. I’ve had food that are worst than frozen dinner I bought at the super market. Secondly, the service is just horrible! The waiters and waitresses are rude and seldomly smile.

It’s no surprise that these restaurants go out of business within a few years.

How to Deliver Amazing Experiences and Have them coming back for More

If you want your business to have long term success, you must put your customers first. Your goal and focus should be on delivering amazing experiences to your customers. That’s the key to business success!

Nowadays, competition is quite fierce for every type of businesses. To be successful, you have to do things that separate yourself from the rest.

One of the best ways to make your business standout is to deliver amazing experiences to your customers. All it takes is some efforts and some creativities from you.

Here are the step to delivering amazing customer experiences:

  1. Examine everything your company does that affect the customers’ experience (products, customer service, return policy, etc).
  2. Could your products be made any better? If you are serving food or desserts, could use better and fresher ingredients? Did it pass your taste test?
  3. Is your staff properly trained on customer service? Do they smile and speak to customers in a friendly and engaging tone?
  4. What can you add with minimal costs that can enhance the customer experience? If you have a salon, how about buying a coffee machine and giving customers free coffee or tea while they’re waiting? Or how providing Nintendo Wii games?

If you can just do the little things and focus on enhancing the customers’ experience, I guarantee you that your business will not only grow, but it will thrive and prosper!

Please Share Your Experience

What have you done in your business lately that delighted or amazed your customers? Please share by commenting below! Don’t be shy!

Peter Nguyen
I'm an Interne/online marketing expert with a strong blend of creative, technical, and analytic skills. I have over 6 years of experience doing online marketing for B2B as well as B2C Ecommerce. My expertise is in SEO, PPC, Social Media, Analytics, Copywriting, Landing Page Design, B2B Lead Generation, Conversion Optimization, Web Design, and project management. I am passionate about online marketing and I am constantly learning and keeping up to date on the latest advances on online marketing and social media marketing.
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