You have 2 options. You could either hire more people or use a marketing automation solution. Hiring more workers can get expensive, so let’s consider the marketing automation solution.
By using a marketing automation solution, small businesses can save lots of time by automating certain marketing and customer service tasks. For example, you can automatically send follow-up messages to your prospects and automatically send personalized follow-up messages to customers after they have made a purchase.
Here is a summary of what a marketing automation solution can do for your business:
A marketing automation tool can be quite useful and has the potential to convert more leads into customers without costing you a lot of time.
Small businesses looking for a marketing automation solution has many choices, with different price points, features and functionalities. I will list them from basic to the more advanced solutions below:
1. Autoresponder and Email Marketing Solution
The most basic marketing automation solution such as Aweber and Vertical Response includes email signup forms & autoresponder services to help you build your email list and stay in touch with prospects. Here are the main features and benefits of using an email/autoresponder service such as Aweber or Vertical Response:
In addition, Aweber also contains analytics that provide you useful data such as who opened your messages (and who didn’t) and who clicked certain links in your messages.
For most solo entrepreneurs and small businesses, an email marketing/autoresponder solution such as Aweber or Vertical Response works quite well. The price usually runs around $10-20/month. I am using Aweber and I am very happy with their service so far. Aweber makes is easy to create professional looking forms and set up your email automation.
2. Marketing Automation Solution for Small Businesses
For businesses with revenue in the $1-$5 million range, a popular marketing automation solution to consider is Infusionsoft. Infusionsoft is actually quite powerful. It combines email marketing, a CRM, and ecommerce into an integrated system. With Infusionsoft, you can nurture leads, generate repeat sales, grow your business, while saving you lots of time. Additionally, you can do advanced things like trigger an email campaign based on your customer’s actions such as completing a purchase checkout or clicking on a link in an email.
Infusionsoft’s price is around $300/month.
3. Advanced Marketing Automation Solution for Small Businesses
If you are looking for an advanced marketing solution, your options include Hubspot, Marketo Sparks, and Pardot. These solutions allow you to perform much more sophisticated marketing automation.
In addition to email marketing, they include advanced features such as analytics, lead nurturing, lead scoring, and event marketing. These advanced marketing automation solutions cost around $700-$1,000/month and are ideal for B2B businesses with revenue greater than $5 million/year.
Whether you sell to consumers or to businesses, having a marketing automation solution can help you nurture prospects, build trust, and increase customer satisfaction while saving your lots of time. Check out any of the solutions above today!