For the past 6 years, I have successfully built digital marketing and demand generation programs from the ground up for both B2C and B2B companies.
My expertise covers SEO/SEM, Email Marketing, Copywriting, Website Design & Optimization, Content Marketing, Website Analytics, Demand Generation/Lead Generation, Lead Nurturing, Social Media Marketing, A/B Testing, Landing Page Design, and Marketing Automation.
The tools and software I am familiar with are:
- CMS – WordPress
- Marketing Automation & CRM – Hubspot, Marketo, and Salesforce
- Analytics – Google Analytics & Hotjar
- Landing Page Design – Unbounce
- Social Media Management – Hootsuite
- Design – Adobe Photoshop & Illustrator
Below, I highlight my accomplishments on past projects I have worked on:
My SEO Successes
When working on SEO projects, I work on site architecture/site structure optimization, keyword research, on-page optimization, content creation, content promotion, and link building. To keep up with the latest changes in Google search algorithm, I follow top SEO blogs like Moz.org and SearchEngineLand.com.
Here are some examples of my SEO successes.
- Leftyslefthanded.com – Achieved #1 position on Google for “left hand store”, “left hand products”, “left hand gifts”, “left hand tools”, and more.
- Vitria.com – Ranked on first page of Google for “operational intelligence”, “iot analytics platform”, “IoT analytics”
Website Design & Content Creation
I’ve successfully managed the design, development, and launch of many website projects. For these sites, I was responsible for designing the info architecture and layout, creating the content and messaging, and optimizing the sites for SEO and lead generation. I designed:
- www.lever.co – Managed the complete redesign and development of the site to optimize user experience and conversion.
- www.vitria.com & www.vitria.com/blog – Managed the complete redesign and development of a fully responsive site with new logo, new color scheme, layout, and new content.
- www.PayNearMe.com – Managed the complete redesign and development of a fully responsive site with new logo, new color scheme, layout, and new content.
- www.Fairchildsemi.com – Managed the complete redesign and development of site with color scheme, layout, and new content.
- www.hotspotshield.com – Managed the complete redesign and development of site with color scheme, layout, and new content
Ebooks I created
White Papers I co-authored
- A New Approach to IoT Analytics
- How IoT Analytics can help manufacturers generate better business outcomes
Blog articles I wrote
Infographic projects I worked on
I created the scripts as well as provided the creative directions for these videos.
I designed the page and wrote the copy.
Social Media Ads