Peter Nguyen Online Marketing Portfolio

For the past 6 years, I have successfully built digital marketing and demand generation programs from the ground up for both B2C and B2B companies.

My expertise covers SEO/SEM, Email Marketing, Copywriting, Website Design & Optimization, Content Marketing, Website Analytics, Demand Generation/Lead Generation, Lead Nurturing, Social Media Marketing, A/B Testing, Landing Page Design, and Marketing Automation.

The tools and software I am familiar with are:

  • CMS – WordPress
  • Marketing Automation & CRM – Hubspot, Marketo, and Salesforce
  • Analytics – Google Analytics & Hotjar
  • Landing Page Design – Unbounce
  • Social Media Management – Hootsuite
  • Design – Adobe Photoshop & Illustrator

Past Projects

Below, I highlight my accomplishments on past projects I have worked on:

My SEO Successes

When working on SEO projects, I work on site architecture/site structure optimization, keyword research, on-page optimization, content creation, content promotion, and link building.  To keep up with the latest changes in Google search algorithm, I follow top SEO blogs like Moz.org and SearchEngineLand.com.

Here are some examples of my SEO successes.

  • Leftyslefthanded.com – Achieved #1 position on Google for “left hand store”, “left hand products”, “left hand gifts”, “left hand tools”, and more.
  • Vitria.com – Ranked on first page of Google for “operational intelligence”, “iot analytics platform”, “IoT analytics”

Website Design & Content Creation

I’ve successfully managed the design, development, and launch of many website projects. For these sites, I was responsible for designing the info architecture and layout, creating the content and messaging, and optimizing the sites for SEO and lead generation. I designed:

  • www.lever.co – Managed the complete redesign and development of the site to optimize user experience and conversion.
  • www.vitria.com & www.vitria.com/blog – Managed the complete redesign and development of a fully responsive site with new logo, new color scheme, layout, and new content.
  • www.PayNearMe.com – Managed the complete redesign and development of a fully responsive site with new logo, new color scheme, layout, and new content.
  • www.Fairchildsemi.com – Managed the complete redesign and development of site with color scheme, layout, and new content.
  • www.hotspotshield.com – Managed the complete redesign and development of site with color scheme, layout, and new content

Ebooks I created

White Papers I co-authored

Blog articles I wrote

Infographic projects I worked on

Explainer Videos

I created the scripts as well as provided the creative directions for these videos.

Landing Pages

I designed the page and wrote the copy.

Newsletter

Social Media Ads

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