For the past 6 years, I have helped B2C and B2B startup companies build up the digital marketing and demand generation programs from the ground up.
My expertise covers SEO/SEM, PPC, Email Marketing, Copy Writing, Website Design & Optimization, Content Marketing, Website Analytics, Demand Generation/Lead Generation, Lead Nurturing, Social Media Marketing, Landing Page Design, Marketing Automation.
The tools and software I am familiar with are:
- CMS – WordPress
- Marketing Automation – Hubspot & Marketo
- Analytics – Google Analytics
- Landing Page Design – Unbounce
- Social Media Management – Hootsuite
- Design – Adobe Photoshop & Illustrator
Below, I highlight my accomplishments on past projects I have worked on:
My SEO Successes
My SEO strategy consists of doing site architecture/site structure optimization, keyword research, on-page optimization, content creation, content promotion, and link building. Google Panda and Penguin updates have significantly raised the bar in SEO implementation. To keep up with the latest changes in Google search algorithm, I follow top SEO blogs like Moz.org and SearchEngineLand.com.
Here are some examples of my SEO successes.
- Leftyslefthanded.com – Achieved #1 position on Google for “left hand store”, “left hand products”, “left hand gifts”, “left hand tools”, and more.
- Vitria.com – Ranked on first page of Google for “operational intelligence”, “iot analytics platform”, “IoT analytics”
- Hotspotshield.com – Achieved first page rankings on Google for “free vpn software”, “Hide ip address”, “wifi security software”, “VPN for iPhone”, and more.
- Fairchildsemi.com – Achieved first page rankings on Google for “Mosfets”, “IGBTs”, “lighting ics”, “SiC BJT”, “discrete semiconductors”, “power semiconductors”, and more.
- sunmantechnology.com – This site ranks #1 on Google for “Electronic Engineering Services”, which is the core business of Sunman Engineering
Website Design & Content Creation
I’ve successfully managed the design, development, and launch of many website projects. For these sites, I was responsible for designing the info architecture and layout, creating the content and messaging, and optimizing the sites for SEO and lead generation. I designed:
- www.lever.co – Managed the complete redesign and development of the site to optimize user experience and conversion.
- www.vitria.com & www.vitria.com/blog – Managed the complete redesign and development of a fully responsive site with new logo, new color scheme, layout, and new content.
- www.PayNearMe.com – Managed the complete redesign and development of a fully responsive site with new logo, new color scheme, layout, and new content.
- www.Fairchildsemi.com – Managed the complete redesign and development of site with color scheme, layout, and new content.
- www.hotspotshield.com – Managed the complete redesign and development of site with color scheme, layout, and new content
- USB-Business-Cards.com – I designed the layout and the look & feel of the site. Additionally, I wrote the entire content for the site.
Ebooks I created
White Papers I co-authored
- A New Approach to IoT Analytics
- How IoT Analytics can help manufacturers generate better business outcomes
Blog articles I wrote
I was responsible for the scripts as well as the creative directions.