Yet, to my dismay, lots of small businesses out there don’t even have a website!
So if you are a small business owners and you don’t already have a website, go get one now! Your business survival depends on it! In case you don’t already know, the Yellow Pages and traditional ways of doing marketing are ineffective and becoming obsolete.
If you don’t have time to build your own website, you can hire a designer on Craigslist, Elance.com or you can use the SmallBiz WordPress Theme template.
The SmallBiz WordPress Theme template is a great option if you want to quickly and easily build a professional looking website that is optimized for the Search Engines. It leverages the WordPress content management system so that you can easily add content and make updates/changes to your site easily by yourself. And the great thing about it is that you don’t need to do any programming or geeky stuffs by yourself.
Now, if you want to learn how to make a great website, then read on…
A lot of people are still fascinated with fancy looking websites with lots of graphics and animations. Let me warn you – A successful and great website has nothing to do with having lots of graphics or animations.
In fact, having lots of graphics and animations can hurt your website performance in many ways. For one, it slows down the loading time. Secondly, it adds lots of clutter and distract the visitors from digesting the main messages.
I define a great website as being attractive, professional looking, simple and clean, and achieve its goals and objectives.
The last words are especially important. You must have goals and objectives for your website!
Your goals and objectives should include making a good impression on your visitors and providing them with necessary and adequate information about your business, products, or services. Additionally, your website must be able to build trust and establish your credibility.
As seen in the figure below, the main components of a website are the header, the navigation links, the sidebar, the content area, and the footer area.
The header area – The header area should contain the Logo, the business name, and business tag line that captures your business’ value proposition. Additionally, you can provide your business’ address and phone number on the far right.
The Navigation Bar– Links to the different pages of your website should be here. The elements in a navigation bar usually include links to “home”, “products”, “services”, “resources”, “about us”, and “contact us.”
The Right Side Bar – On the right side bar, you could include photos, videos, testimonials, endorsements from 3rd parties, seals/certificates, links to your Facebook, YouTube, and twitter accounts, and other secondary links.
Content Area – The content area is where you write the content for each specific page. Be sure to incorporate your keywords in the body of the content as well as in the <h1>, <h2> heading HTML tags.
The above proven web design principles are the foundation for creating a professional website for your business. By following the above guidelines, you will create a site that earns visitors’ trust and praise. Again, if you don’t have time to build your own website, you can hire a designer on Craigslist or you can use the SmallBiz WordPress Theme template to quickly and easily build your site.
Please read the post, “Features of a Great Small Business Website” to learn about what information to put on your website to make your visitors like you, trust you, and want to do business with you.