Video injects life and stirs visitors’ emotions. As you know, people are visual and emotional. Video is great for captivating visitors’ attention and helps you to create a strong emotional connection for your offerings. As a result, you will get more calls, more clicks, and more customers that want to buy your products or visit your store.
Nowadays, you have lots of low cost tools to create videos. You can use a pocket video camera such as the ones from Kodak or you can even use your phone’s video camera. Don’t worry too much about making it look professional and perfect, although it’s important that the audio quality is too. Also, you should try be engaging and show your personality. And most importantly, just do it!
Here are the different type of videos that you can make to post on your site as well as Video Sharing sites such as Youtube, Viddler, Vimeo, etc.
Video is great for introducing your customers to your products or store. You can use videos to give your visitors a tour of your storefront and your facility.
If you sell products or offer services, you can demonstrate how your products or services work in action. If your video is hypnotic, you have a better chance of compelling your prospects to buy your products or visit your stores.
An example of a successful video marketing campaign is Blendtec’s “will it blend” Youtube video. By creating a series of videos demonstrating whether the Blendtec blender can blend certain objects, these videos quickly gained attention and popularity among the Youtube visitors and members. Thanks to the viral effect of the videos, Blendtec has quickly gained exposure for their blender products.
Youtube is free, and the quality is good enough for typical uses. To learn more about uploading videos to Youtube, check out the help section on Google.
To display the Youtube video on your website, you would need to get the code and embed that code into your website. Just click on the “share” button and the click on the “Embed” button and copy the code. Then just insert this code into your website. You also have the option of customizing the width and height.
You have myriad of tools to produce a video. The cheapest methods are to use your digital camera or mobile phone. If you want better quality video and sound, then I suggest you get a Kodak pocket video camera. Below are some popular models with high ratings on Amazon.
To add special effects and edit your video, you can use a video editing program. You can use a free one such as Imovie (for Mac) or Window Moviemaker. However, if you want to produce high quality and more professional videos, you should use a professional video editing software such as Adobe Premiere Elements (Retail at $79).
If you don’t want to mess around with camera and software, then consider using Animoto. Animoto allows you to easily create amazing videos from your photos, video clips and music. They have a rich library of music for you to use.
Within 5-10 minutes, you could create a compelling slideshow video with music and nifty special effects.
Below is an example of a video made using Animoto.
Creating videos is a quick way for you to get found on Google. Google includes videos in the universal search results. Currently, there is little competition for videos.
So if you optimize your Youtube videos for Google Search, you have a good chance of getting your videos listed on Google universal search results when someone conduct a search related to the keyword phrase that you want to optimize for.
To optimize your video for search, follow these tips:
In addition, to get the most out of your video, follow these best practice tips:
Upload and distribute your videos to as many video sharing sites as possible. Besides Youtube, there are sites such as Dailymotion.com, MySpace, Motionbox.com, Video.google.com, Video.Yahoo.com, Vimeo.com, etc.
Next, you should bookmark and link to the URL of your video using social bookmarking, web 2.0 properties, and blogs. The more links you get, the higher your video would rank on Google.
By promoting your videos across all these different channels, it helps your business to get huge exposure and drive hordes of traffic to your website.